01The product
A practical object for growing plants.
The propagators paired a wooden holder with glass vessels, creating a compact way to keep cuttings upright, visible and in water while roots developed.
Venture 02 · Hydroponic propagation
Taproot
A small supply company built around hydroponic plant propagators for rooting cuttings in water.
Taproot moved the work away from a screen and into a physical object: a propagation product designed to hold plant cuttings while they rooted in water.
02The difference
Physical products change the questions.
Unlike software, every decision had a material consequence. The object had to be made, photographed, packed and supplied rather than merely described on a website.
03What remained
A useful move beyond digital work.
Taproot was a lesson in turning an idea into something tangible. It made product presentation, consistency and the practical details of fulfilment impossible to ignore.